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SEO Specialist The Mom Project Philadelphia, PA Remote

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SEO Specialist The Mom Project  Philadelphia, PA Remote

SEO Specialist, The Mom Project is very happy to work with our clients, a digital marketing agency based in Philadelphia whose mission is to help clients flourish online! They enable the company to grow and grow through digital marketing, including digital strategy, social media advertising, PPC, SEM, search engine optimization, e-commerce marketing, content marketing, email marketing, LinkedIn lead generation, etc. They are looking for people who like challenges to be able to rank the site at the top of the first page on Google and other search engines!

The ideal candidate will be able to create and implement actionable strategies that increase the visibility of the website. It requires experience in optimizing the website from analysis to implementation to reporting (including keyword research, meta tags, image optimization, backlinks, etc.).

Candidates need to be highly detail-oriented, adapt to customer needs, and work in a fast-paced environment.

SEO Specialist Responsibilities:

  • Improve the ranking of customers in major search engines
  • Research, develop, display and implement search engine optimization strategies. Report to the client the impact it will have on their business. Prepare detailed strategy reports and detailed keyword reports. Implement technical SEO strategies. Work independently to create and initiate campaign-based optimizations, with a focus on improving keyword goals.
  • Think strategically about the keywords, audience, and goals of the SEO plan. Analyze competition, keyword gaps, backlink strategies, mobile strategies, and market trends. Conduct continuous keyword research, discovery, expansion, and optimization. Build metadata labeling rules. Identify technical SEO issues related to crawling and indexing.
  • Contact potential partners and websites to implement link building plans
  • Maintain local SEO
  • Reporting and analysis
  • It is recommended to change the content, backlinks and other factors to improve the search engine ranking of the target keywords
  • Track and analyze activities to achieve goals
  • Keep up to date with SEO trends, signal/algorithm changes and new marketing tools. Become a thought leader in company SEO and always learn new things!

SEO Specialist Qualifications:

  • More than 2 years of SEO experience
  • Experience in ranking, signal analysis, acquisition, conversion, and competitive analysis. Technical site optimization is successful, based on the data to determine the appropriate target SEO tools (Moz or SEMRush, keyword planning tools, GA, webmaster tools) working knowledge
  • Powerful analytical capabilities
  • Understand all search engines and features and marketing
  • Business acumen
  • Proficient in Excel bonus points

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