Marketing Specialist Eurofins BioDiagnostics Inc.

• Promote effective marketing strategies that meet business needs and enhance a positive business image by planning and implementing excellent marketing plans that support sales and customer retention goals.

• Work with operations managers and key stakeholders across the organization to identify content that is attractive and informative to the industry we serve, and then transform the information into a wide range of materials to stimulate and influence our customers and potential customers.

• Develop and execute online and offline marketing plans, including online, search engine optimization/search engine marketing, email, social media, live events, webinars, and display advertising to promote customer engagement and lead generation.
• Manage marketing efforts through agricultural publications and coordinate digital, print, and other advertising to build brand awareness and promote sales plans.

• Streamline the marketing process by improving existing processes, recommending process improvements, implementing innovative marketing solutions, supporting organizational plans, and applying industry best practices.

• Responsible for creating marketing content, including press releases, white papers, customer success stories, videos, presentations, and promotional materials.

• Manage social media channels for companies and develop compelling social media content to drive business growth and improve corporate reputation.

• Monitor the performance of all marketing plans and provide a summary of all activities and results.

Requirements:

• Bachelor’s degree and more than 5 years of marketing, communication, journalism or advertising work experience, or equivalent work experience.
• Excellent communication and writing skills, including using technical language and translating it into customer-centric information.
• High level of organization and project management skills.
• Ability to effectively manage multiple projects or responsibilities at the same time; while effectively using time and resources, complete tasks attentively and thoroughly.
• Proficient in website improvement and Google analysis, search engine optimization/search engine marketing knowledge.
• The ability to work independently while directing and reporting progress towards goals.
• Highly understand the seed industry or agribusiness.

Extra information:

Eurofins is an M/F, disabled and senior Equal Employment Opportunity and Affirmative Action employer.