Job title: Social Media Manager – HYBRID
Company: RESHAPE LIFESCIENCES INC
Expected salary: $70000 – 95000 per year
Location: Irvine, CA
Social Media Manager – HYBRID Job Details:
ReShape Lifesciences Inc. is America’s premier weight-loss solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease. Our team is driven by a passion to help patients learn how to make long-term healthy living a part of their everyday lives. Our portfolio includes the FDA-approved Lap-Band® program, the investigational ReShape Vest™ System and the recently launched ReShapeCare® virtual health coaching program.
Join us as we partner with clinicians to implement our innovative, non-invasive weight loss procedure and one-on-one support that helps inspire patients on their journey towards successful, long-lasting weight loss.
We offer a hybrid work environment.
THE ROLE
ReShape Lifesciences has a fantastic opportunity for a Social Media Manager to join our team. This role is responsible for being the internal social media point of contact and will coordinate and manage Company-owned social channels. You will execute the current social media strategy and strategize ways to increase traffic through the Company’s social channels from both a direct-to-consumer and direct-to-business viewpoint. The Social Media Manager will also execute and produce organic content, including working with internal teams to ensure all postings meet regulatory requirements.
WHAT YOU’LL DO
1. Execute the Company’s social media strategy and focus on both business-to-business (B2B) and business-to-consumer (B2C) approach.
2. Be the go to resource between internal employees of the Company and ensure all content is kept timely and relevant.
3. Identify, establish, and maintain YouTube content for all the Company’s YouTube pages in alignment with the Company’s primary marketing objectives and tones.
4. Generate engaging organic content across all Company-owned channels (i.e. original text, photos, videos and news).
5. Work with Regulatory Affairs to curate social media marketing materials that meet all regulatory requirements.
6. Build audience acquisition plans and growth strategies.
7. Gather and lead reporting on audience analytics, trends and post-performance, recommend optimizations and identify new opportunities.
8. Communicate objectives, strategy and performance results to cross-functional teams.
9. Track, report and analyze key performance indicators (KPIs) set for social media campaigns and present results.
10. Audit social media channels as needed.
11. Develop guidelines for employee social sharing.
12. Ensure brand consistency through tone, voice and terminology in all developed content.
13. Attend/Support trade shows and conferences as needed.
14. Stay up to date with current technologies and trends within social media, design tools and applications.
WHAT YOU’LL NEED
Bachelor’s Degree
Minimum 5 years experience managing and executing a social media strategy Experience with both B2B and B2C marketing approaches
Familiarity with all major social media channels required (Facebook, YouTube, LinkedIn, Instagram, Twitter, TikTok)
Proven hands-on experience with content execution, production and management required
Graphic Design capability in Adobe Photoshop and Canva
Experience working with legal and regulatory teams on content approval
Medical device or healthcare experience a plus
Experience using social media software (i.e. Sprout Social; Social Studio; H)
Google Analytics experience a plus
WHAT WE OFFER
· Hybrid work environment
· Business casual dress code
· Medical, dental, vision and life insurance
· FSAs, HSAs, long-term and short-term disability
· 401(k) plan
· Employee assistance plan (EAP)
· Employee Stock Options
#LI-Hybrid
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