Job title: Marketing Coordinator
Company: Shoppe Amber Interiors
Expected salary: $60000 per year
Location: Calabasas, CA
Marketing Coordinator Job Details:
JOB TITLE: Marketing Coordinator
SUPERVISOR: Marketing Manager
DESCRIPTION:
Shoppe Amber Interiors, a high-end lifestyle store with multiple brick and mortar locations and a growing ecommerce business, is looking to grow our marketing team. Under the direction of the Marketing Manager, the Marketing Coordinator will play a crucial role in developing and executing creative marketing strategies to promote our brand and engage our target audience. You will be responsible for crafting compelling and persuasive copy, designing visually appealing marketing materials that effectively communicate our brand’s message and assisting with photoshoots as needed.
MARKETING COORDINATOR KEY RESPONSIBILITIES:
Copywriting & Content Creation:
Develop and write persuasive and impactful copy for various marketing materials, including but not limited to website content, advertisements, print collateral, and email campaigns.
Contribute ideas and participate in brainstorms and campaign planning – keep abreast of existing and emerging media and marketing trends.
Maintain and update the content calendar.
Analyze and review test emails to ensure accuracy, proper formatting, correct links, and overall effectiveness in achieving campaign goals.
Pull imagery, create gifs, and assist in procuring necessary collateral for campaigns.
Collaborate with the marketing team to ensure all copy aligns with the brand voice, messaging, and marketing objectives.
Conduct thorough research to stay informed about industry trends, target audience preferences, and competitor strategies to inform collateral.
Graphic Design:
Utilize your artistic flair and technical expertise to design eye-catching visuals for digital and print marketing collateral, such as banners, signage, brochures, infographics, and display ads.
Maintain consistency in visual elements, adhering to brand guidelines and ensuring that all designs are visually appealing and on-brand.
Work closely with the marketing team to brainstorm and assist on creative design concepts for various campaigns and projects.
Photoshoots and Visual Assets:
Participate in pre-planning for photoshoots to assist in campaign ideas, creating shot lists, and pre and post production efforts.
Assist with location scouting for lifestyle photoshoots.
Create image crops as necessary from lifestyle asset deliverables.
Analytics:
Assist in pulling analytics on a weekly and monthly basis for reporting.
Assist in analyzing trends and ensuring learnings are incorporated into future campaigns.
Other Responsibilities:
Stay abreast of current digital media trends and related technology, advising marketing strategy accordingly.
Assist in managing internal and external communications with partners, stakeholders, clients, and service centers.
Other duties as assigned.
MARKETING COORDINATOR SKILLS:
Proven experience in copywriting, with a portfolio of creative and persuasive content.
Strong graphic design skills, proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
Knowledge of Google Analytics, proficiency in analytics and data interpretation.
Excellent organizational skills.
Detail-oriented with the ability to work under tight deadlines and manage multiple projects simultaneously.
Strong understanding of marketing principles.
Excellent communication skills, both written and verbal.
Creative thinker with a strong eye for aesthetics and design.
Knowledge of digital marketing trends is a plus.
PREFERRED QUALIFICATIONS:
Minimum one (2) years of related experience.
Understanding and knowledge of marketing strategies and tactics.
Possession of excellent interpersonal communication skills.
EDUCATION:
Bachelor’s degree in Marketing, Communications, or a related field.
MARKETING COORDINATOR BENEFITS
Medical and Ancillary Coverage
2 PPO Medical Options & 1 HMO Medical Option Available
1 Dental PPO Option Available
1 Vision PPO Option Available
401K (After 1 year of employment)
PTO
Company Events (Warehouse Sales, Holiday Party)
40% off at Shoppe Amber Interiors (online & retail)
12 weeks fully paid maternity leave
6 weeks fully paid paternity leave
Two floating Holidays
Quarterly Bonus Program
PI228350738
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