Sales Associate

Sales Associate


Job Position: Sales Associate

Company: AutoCanada

Expected salary:

Location: Winnipeg, MB

Sales Associate Job Details:


St. James Volkswagen is NOW HIRING outgoing, motivated Sales Representatives to work at our beautiful state-of-the-art dealership located just off the 90 Freeway in Winnipeg, Manitoba! If you are a high energy person, with a contagiously positive attitude, open availability, and a love for working with the public – we want to talk to you about a career in automotive sales! For over 100 years, the automotive industry has been a staple across North America with no plans to slow down anytime soon! So, what are you waiting for!? Earn your true worth in an extremely stable, innovative industry where everyone in the team wins together!
AutoCanada Automotive Group believes that our people are our most important asset. Our primary focus is ensuring that our teammates accomplish the goals they have set for themselves, their careers, and their families. We call it the Hendrick Advantage. Taking care of our employees helps us take better care of our customers…it’s as simple as that.
St James Volkswagen is proud to be one of the best selling VW dealerships in the Central Canada, with some of the highest customer and employee satisfaction scores in the country! To ensure that our people feel appreciated and well-cared for while selling vehicles at St James Volkswagen, our company is proud to offer Full-Time employees:

  • 3 month guaranteed MINIMUM income during probationary period (negotiable based on experience)
  • Potential Signing Bonus
  • Group Benefits
  • Extremely competitive compensation plan
  • 700 to 1000 internet leads generated monthly
  • First come first serve lead bucket (Not round robin!)
  • Regular, performance based, team and individual spiff opportunities occurring multiple times per month
  • Semi-regular team outings scheduled throughout the year
  • Salesperson of the month VIP parking space
  • Plaque recognition for top performers
  • Monthly top performers breakfast awarded to reps surpassing benchmarks
  • Lunch provided once per week for the team, additionally lunch is provided at our monthly full dealership Town Hall meeting.
  • Vehicle Acquisitions team in house that keeps the lot full of cars to sell
  • Manager/team commitment to bench strength with a very high internal promotion rate and low staff turnover
  • One on one onboard training sessions that include fundamental automotive sales training, internet lead handling and systems training paired with real customer interaction and shadowing of seasoned sales leaders currently on the team
  • A culture rooted in celebrating wins both big and small, individual growth and positive attitude
  • Backed by AutoCanada’s “Network of Choice”. Opening doors to career development within our network of dealers across Canada.

The Automotive Salesperson interacts with potential customers to understand their purchase and vehicle preferences, demonstrate comfort and convenience features, facilitate test drives, and assist with the completion of the necessary paperwork required to complete the sale. Sales professionals strive to meet their monthly sales targets by following a daily work plan that focuses their attention on sales-generating activity and providing excellent customer service from initial contact to final delivery. The primary function of an Automotive Sales Representative is to make customers feel welcome and supported throughout the car-purchasing process; ensuring the customer is satisfied and will continue to use the dealership for their future maintenance and car buying needs.

  • Greet and assist customers entering the showroom floor, presenting a professional environment that supports automotive sales while ensuring customer satisfaction
  • Answer questions about new cars, used cars, vehicle performance, applications processes and financing for the clientele acting as a ‘subject matter expert’
  • Employ strong communication and interpersonal skills to build rapport when assisting potential customers with their vehicle selection and finalizing their payment terms
  • Maintain an up-to-date customer database to drive current and future automotive sales for the dealership
  • Present used and new cars through test drives, demonstrations, and dealership walk-throughs
  • Leverage negotiation skills without compromising customer satisfaction to carry out the sales process following dealership standards and policies
  • Send emails and make calls to prospective buyers in an effort to ensure that your daily calendar has the necessary amount of customer appointments to guarantee that productivity goals are being met
  • Follow up with previously sold clients to earn repeat and referral business while maintaining the highest customer satisfaction standards possible, striving for perfection with each transaction
  • Stay current on required dealer group and manufacturer training
  • Other duties as assigned by store leadership


  • Must be 18 years of age or older to meet insurance requirements for operating a motor vehicle
  • Possession of authorized documentation required to gain employment, in addition to having a current, valid CA-issued Driver’s License
  • Must submit to and adequately pass a pre-employment background and MVR screen prior to employment
  • Open availability to work days, evenings, weekends, and some holidays knowing that employees are required to stay until the customer’s purchase is complete and their satisfaction ensured
  • High school diploma or equivalent required
  • 2+ years of automotive experience preferred, other customer facing experience will be considered
  • Ability to meet the physical demands of the position, which includes: standing, sitting, walking, bending, crouching, reaching, lifting, etc.
  • Excellent verbal and written communication skills with the ability to construct emails and messages in a professional and inviting manner
  • Has the competitive spirit, drive, outgoing personality, consistency, and resilience to meet monthly sales objectives while following a daily work plan


  • PAID TRAINING for your first 3 months – Earn while you learn!
  • Competitive pay plan that pays on volume – the more you sell the more you earn!
  • Opportunities to earn monthly and quarterly spiffs from the dealership and from the OEM
  • Yearly bonus opportunity based on overall store performance

Apply Now!
For more information on our Company, please visit our website at . To apply, please submit your resume and cover letter on the Careers portion of our website.
We thank all applicants for their interest; however only those selected for an interview will be contacted. At AutoCanada, we are dedicated to fostering diversity and inclusivity. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential. Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.
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How to Apply?

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