Russell Tobin Remote Paid Search Specialist


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617 shares, 430 points
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Russell Tobin & Associates is currently looking for remote paid search experts for our client, a Fortune 500 company. While working with a skilled and diverse team, you will add value to your iconic brand. Apply now and consider now!

Snapshot

Work: We are looking for a data-oriented, consumer-oriented, collaborative, and energetic team member to join the company’s digital team.

Location: remote

Position type: direct employment, FT has benefits

Responsibilities:

  • Design, develop and manage paid search campaigns; including account structure, campaign structure, keyword research, bidding strategy and management, and advertising copywriting
  • Forecast and manage budgets at daily, weekly, monthly and annual levels
  • Perform continuous activity optimization to improve performance and return on investment
  • Manage and optimize product feeds to support PLA/Shopping ads
  • Define and manage audiences for search and remarketing ads
  • Work with the digital team to improve the landing page based on marketing needs
  • Assist other digital tasks as needed, such as social activities and search engine optimization
  • Keep up with search marketing/digital marketing trends and technologies
  • Leading the implementation of new digital strategies and methodological recommendations
  • Work with the optimization team to recommend and execute A/B tests to support digital marketing activities
  • Provide strategic insights based on network analysis related to digital activities, for example; identifying new trends, best performing activities, and new opportunities. This will include periodic reports at the executive level.

Experience:

  • Bachelor’s degree or four years of professional experience
  • At least 3 years of paid search and purchase experience
  • Feel free to apply directly, or you can email your resume to [email protected] and attach the positions listed above for immediate consideration
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430
617 shares, 430 points

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