Job title: Price and Trade Strategy Manager
Company: Keurig Dr Pepper
Expected salary:
Location: Burlington, MA
Price and Trade Strategy Manager Job Details:
Job Overview:
Revenue Growth Manager –Mixers is responsible for developing the pricing and promotional strategy for KDP’s Mixer category across all consumption formats, as well as providing direct Revenue Growth Manager support for the Mixer National Distributor team. This position will be responsible for partnering across Sales, Marketing, and Finance to develop the strategies and plans necessary to meet the organization’s revenue growth deliverables for your area of responsibility.
Key Responsibilities:
Pricing & Trade Strategy
- Create annual and long-term pricing and promotional strategies to optimize KDP’s topline performance and overall profitability of the business.
- Integrate mixers revenue strategy into annual sales planning process – volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration with key cross-functional stakeholders (finance, brand, sales, etc.)
- Act as lead liaison between commercial and brand teams to ensure consistent performance management routines and align sales, brand, and financial objectives to drive the best business outcome
- Drive the pricing and promotional strategies for all mixer innovation
- Partner with sales to identify optimal strategies to execute promotional strategies across all channels, including e-commerce, club, grocery, mass merchants and department/specialty stores
- Ensure that all promotional and pricing decisions are coherent across the marketplace, achieve acceptable financial results, and share objectives (i.e. Trade Review Board)
- Partner across finance, supply chain and partners management teams to develop and evolve the company’s pack/price architecture for all mixers (OBPPC)
- Develop and monitor pay for performance elements of funding. Ensure programs are equitable, transparent, and measurable.
Field Support
- Assists with the development of both distributor funding programs as well as key retailers 52-week price/package/promotional plan to achieve revenue and volume goals
- Responsible for developing and evolving distributor/customer revenue forecast (volume, price, trade) and managing to approved budget
- Accountable for team performance management routines measuring topline Key Performance Indicators (KPIs) and performance vs plan drivers
- Evaluation of promotional effectiveness for customer activities (Return On Investment (ROI), Household (HH) penetration), Volume lift
Requirements:
- Bachelor’s degree preferred and 5 years of experience in analytics, finance, sales, marketing or related field
- Prefer experience in a “Fortune 500” company, or in the Consumer-Packaged Goods, Beverage, or related industries
- Ability to work across multiple data sources to provide a holistic perspective
- Advanced experience in Excel, MS office and Powerpoint.
- IRI, Neilson, numerator desirable.
- Ability to think systemically & lead complex processes
- Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment
- Ability to influence decision making across multiple levels and functions of an organization to drive results
Company Overview & EEO Statement:
Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. The breadth and depth of our family of brands makes it possible for us to offer a variety of dynamic and exciting career opportunities across the country. We provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Who we are:
Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses, and distribution centers across North America.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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