Content Marketing Specialist Job in Texas

Job title: Content Marketing Specialist

Company: Lennox

Expected salary:

Location: Richardson, TX

Content Marketing Specialist Job Details:

Company Overview

WHO WE ARE

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, and Asia.

At Lennox Commercial, the Product Management and Marketing team is a collaborative group of high performers who pave the way to success for our business unit. Committed to operating with integrity, we are product experts and strategic marketers who develop creative and innovative solutions. Together, we strengthen Lennox as a Commercial HVAC industry leader, challenging limits and elevating standards to achieve excellence while cultivating a fun and respectful work environment.

Job Description

WHAT YOU WILL BE DOING

As a Content Marketing Specialist, you will play a pivotal role in driving our content marketing efforts, contributing to the creation, implementation, and optimization of various content strategies. Working alongside a team of marketing professionals, you will be responsible for crafting engaging and informative content that resonates with our target audiences and aligns with our brand identity. This role offers a fantastic opportunity for growth, learning, coaching, career development, and making a significant impact on our organization’s success.

RESPONSIBILITIES:

• Content Creation: Develop compelling and relevant content, including blog posts, articles, social media posts, infographics, and other forms of content that captivate our different audiences and drive engagement.
• Content Optimization: Assist in optimizing existing content to improve search engine rankings, readability, and user experience, using SEO best practices.
• Market Research: Conduct research to stay informed about industry trends, competitors, and the needs of our target audience, leveraging this knowledge to inform content strategies.
• Content Distribution: Collaborate with the marketing team to plan and execute content distribution across various channels, ensuring maximum reach and impact.
• Performance Analysis: Monitor and analyze the performance of content marketing efforts using relevant metrics, and propose data-driven recommendations for continuous improvement.
• Collaborative Projects: Collaborate with cross-functional teams, including design, sales, and product, to develop integrated marketing campaigns.
• Copywriting: Assist with writing compelling copy for marketing materials, landing pages, email campaigns, and advertisements.
• Content Calendar Management: Contribute to maintaining an organized content calendar, ensuring consistent and timely content delivery.

Qualifications

WHAT WE ARE LOOKING FOR

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Candidates with 0-2 years of experience are encouraged to apply.

• Samples from college or a specific writing assignment may be part of the interview process.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Understanding of content practices such as SEO, SMO, and PPC
• Ability to keep up with content and consumer trends and advancements in technology.
• Excellent written and verbal communications skills.
• Proactive, self-motivated, and able to work independently with supervision as needed.

WHAT WE OFFER

At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox’s FlexWork guidelines, including the potential opportunity for remote work for select positions. This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

In Addition, You Will Receive a

• Competitive base salary
• Annual Bonus based on company performance
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company match
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

WE VALUE DIVERSITY

Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.
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