Area Sales Leader

Area Sales Leader


Job Position: Area Sales Leader

Company: Wonderbrands

Expected salary:

Location: Fredericton, NB

Area Sales Leader Job Details:


Job PostingReady For a Tasty New Challenge?OverviewSummaryThe Area Sales Leader (Moncton/ Fredricton/ Saint John, New Brunswick) is focused on driving executional excellence, sales growth, and compliance within the region. The ASL will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers. The role will also manage all aspects of communication, training, route sales, onboarding and executing the independent distributor (franchise owner) agreement obligations.What Wonderbrands Offers

  • Wonderbrands believes in Home Grown Talent and accelerated career growth
  • Competitive Compensation, Health, and Dental Benefits
  • Pension plan with matching contribution
  • Discount program that covers almost everything under the sun – Restaurants, gyms, shopping, etc.

ResponsibilitiesLead all Field Sales Fundamentals within Region:

  • Builds and maintains strong relationships with Store and/or Bakery Managers in territory
  • Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays
  • Manages the sell-in of POS materials to stores, ensures these are communicated and delivered to IDs in a timely manner that lines up with innovation launches or holiday schedules
  • Collaboratively works with Sales, Marketing, and ASL peers to drive executional priorities
  • Educates stores and independent distributors on our products features and benefits, and how these fit with the different customers

Achieve Sales Targets and KPIs:

  • Achieves sales revenue, stale (returns), and store visit objectives within area
  • Consistently monitors store performance and quickly reacts to opportunities within area
  • Gathers and reports on field insights using an iPad at all stores
  • Supports Independent Distributors in business development & with promotion plans
  • Conducts business reviews with all independent distributors within their territory

Foster a High-Performing Environment with Independent Distributors in your Area:

  • Works with IDs to optimize route – route planning (Analyze territory, grouping stores and scheduling visits), Loading/unloading, preparation for future deliveries
  • Monitors and ensure ID Agreement compliance – develop and grow territory, support Wonderbrands Marketing programs, maintain proper service and delivery to all outlets, maintaining adequate fresh supply, rotating product and managing stales
  • Strengthens SOPs for servicing their accounts – managing returns, assessing inventory levels, printing invoices, receiving, merchandising, reviewing order for next delivery
  • Participates in selection of new IDs


  • Bachelor’s degree in Business, Finance or related field required
  • Minimum of 3 years’ experience field sales team (food industry an asset)
  • Ability to effectively work from home and in the field
  • Experience managing a franchise operation unit
  • Multi-tasking and priority management are key components to be successful in the role
  • Exceptionally strong communicator and team builder
  • Proven experience in people leadership and development
  • Demonstrated ability to work in a fast paced & multi task environment
  • Executive level presentation skills
  • Possess strong planning and time management skills
  • Experience building customer relationships.
  • Strong computer skills (intermediate to advanced Microsoft Office)
  • A passion for the Consumer Packaged Goods industry an asset
  • Must have reliable transportation and a valid driver’s license

What is the recipe for a great career at WonderbrandsWonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 13 Bakery Manufacturing facilities across Canada.Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.#LI-CV1#LI-ONSITE

How to Apply?

If you believe you’re a great fit for the role of Area Sales Leader Apply Now!

Also, Check out More Area Sales Leader Vacancies in Canada.



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